Tuesday, November 12
12:45 – 5:00 pm
Lip Smacking Foodie Tours
1:30 – 4 pm
Las Vegas Premium Outlet Mall North
12:00 – 5 pm
2:00 – 5:00 pm
Meet & Greet Networking Reception
Fergusons Downtown, 1028 Fremont St.
You can pick up your conference name badge tonight at Fergusons, or at the conference registration booth beginning at 7:30 a.m. Nov. 13.
Check out below the Rhyolite Sound!
Atomic Liquors, 917 Fremont St.
Wednesday, November 13
Welcome & Opening Session
Nevada Welcomes the World! As attendees at this essential Nevada tourism conference, you’ll be introduced as our valued guests and welcomed to Las Vegas by our host hotel the Plaza Hotel Casino, Las Vegas Convention and Visitors Authority and our esteemed elected officials as they share their excitement and expectations for the future of tourism in Nevada.
How the Power of Music Defines Travel Choices
Media veteran Andy Schuon will discuss music’s role in shaping the character of our national and regional destinations. There’s no more authentic expression of place than its sound, ¾ of all local culture is found there. Now ears will be delivering more content than ever before, as consumers replace their screens with seamless audio connectivity. Learn what travelers will experience next in the interactive world of music and audio.
Keynote Lunch Presentation – Travel Transformation: How AR and AI will reshape Travel and Tourism
As a new decade dawns, a new era for the travel industry is on the horizon. One in which emerging technology and creativity lead the way and where experiences are augmented and personalized. From immersive tours to holographic concierges to robot restaurants and augmented wayfinding, now is the time for brands to rethink what travel means in the 2020s and beyond. Join Cathy Hackl for a preview of her book The Augmented Workforce: How AI, AR and 5G Will Impact Every Dollar You Make and explore how travel and tourism are about to transform.
The Allure of New Districts
Both Vegas and Reno are fortunate to have attracted developers with bold visions for downtown real estate. Learn how Zappos and Jacobs Entertainment are making investments and exciting improvements in East Fremont and the Neon Line districts Tyler Williams, Brand Aura Leader, Zappos and Jonathan Boulware, Nevada Regional Vice-President, Jacobs Entertainment.
Moderator: Ross Borden, Matador
Unlocking Imagination Through Transformational Experiences
Inside the Metro CVA’s
Steve Hill, LVCVA and Phil DeLone, RSCVA
Join President and CEO of the LVCVA, Steve Hill, and President and CEO of the RSCVA, Phil Delone, as they give us their leadership perspective on what changes the industry will see this year in Las Vegas and Reno.
Future Forward: Creating an AR and AI Tourism Strategy in the Age of Emerging Tech
Futurist, speaker, and author, Cathy Hackl is a globally recognized augmented reality, virtual reality and spatial computing thought leader. She’s the #4 Top Technology Voice on LinkedIn, the highest honor on the platform.
Augmented Reality and Virtual Reality are fairly new mediums for communications and marketing professionals. How should your brand approach this space? Cathy Hackl will discuss the key
considerations needed for planning your brand’s future in the era of spatial computing, from identifying key opportunities to developing a roadmap.
The always-popular Sales Marketplace is an amazing opportunity to showcase your Nevada experience to delegates from worldwide markets. These are the folks who can help your destination or tourist offering garner its fair share of the nearly six million global travelers who visit Nevada every year and spend $7.5 billion during those visits. Want to learn about more sales-related trends and techniques? Make sure to attend the Sales Specific Presentation on Day 2 opposite the Media Marketplace.
Opening Reception Hosted by the Plaza Hotel and Casino
Mingle, munch and make connections! Join your fellow tourism professionals as you relax and recap the day! The Plaza will host a networking reception poolside with hors d’oeuvres and beverages. But don’t forget to save your appetite for the epicurean feast to follow!!!
Salute to the Industry Dinner
Special appearance by iLuminate™, an entertainment technology company that combines state-of-the-art technology with electrifying entertainers who perform in the dark to create the ultimate performing arts experience.
- Nevada Industry
- International Tour Operator
- Nevada Tourism Partner
Thursday, November 14
Nevada Night Skies: Unlike Anywhere Else
Michael Okimoto, Commercial Photographer
Reno-based photographer Michael Okimoto presents Nevada night skies—some of the darkest, quietest and most ideal places to experience the stars in the continental United States. Hear stories about his personal experience shooting astrophotography all across the Western US and Nevada, specially designated dark skies found nowhere else, and why Nevada’s night skies make the best star-gazing destination, with a camera or the naked eye.
US Travel’s International Update
Welcome U.S. Travel’s President and CEO, Roger Dow, who will offer his insight into the rapidly changing global landscape of international travel.
Connecting with Google’s Latest Trends & Newest Opportunities for Destinations
The world of Google is an ever-evolving and critical space for every segment of Nevada’s tourism industry. This session will highlight the latest trends and newest opportunities in Google Travel that destination marketers and other segments of the industry should know. In the last year, destinations around the country have become participants in the Google DMO Partnership Program to actively influence their presence in Google’s search and travel planning products beyond paid search and traditional SEO. Learn how their efforts have improved their market’s representation.
The Media Marketplace, one of the most valued elements of the Summit, makes available the best travel journalists, bloggers and social media influencers from key international markets for face to face conversations with tourism professionals from around Nevada who are looking to enhance their destination or tourist attraction profile.
Lunch Presentation: IPW 2020 Preview & International Panel
Rafael Villanueva of the LVCVA will present an IPW 2020 Preview and moderate a panel of international representatives from Japan, Korea and Latin America.
Grab a quick snack before the final session.
Lab One: Metrics Every PR Professional Needs to Know – Cyndi Greenglass, SVP Strategic Solutions, Diamond Communication Solutions
Today, we are being tasked with providing more quantitative data, more analysis and more reporting. But we also have little time to spend on exploring all the details. So, when you have the attention of the decision-makers, you need to make metrics and numbers more relevant, meaningful and memorable. We will address the top metrics you should be using to measure your online, offline, and digital efforts across all of your media channels. But we will not stop there, we will then show you how data visualization becomes your secret weapon. When done right, data visualization can help your clients, your colleagues, and even your boss understand and retain information, as well as provide credibility to your message. Join us at this session to learn the top 5 non-financial metrics and how to apply them, as well as how to avoid the 5 most common mistakes made in presenting metrics.
Lab Two: Perfecting your Sales Pitch – Michael Thomas, Rehearsal
Do you ever wonder what separates the good from the great sales presentations? Forget about luck, the art of nailing your sales pitch comes down to science and masterful preparation. Michael will share what he has learned in over two decades winning and losing business in the trenches. He will provide you with a repeatable framework for standing out during the tourism sales process. And explore how new technology is making practicing these skills, the real key to getting the business, more scalable and approachable than ever before.
The New Sports Capital of the World
Join Lisa Motley, Director of Sports Marketing and Special Events for the Las Vegas Convention & Visitors Authority, for a panel discussion with representatives from the Vegas Golden Knights, NFL Raiders, Las Vegas Motor Speedway, Ultimate Fighting Championship, University of Nevada Las Vegas and HyperX Esports along with special guests as they discuss the strategy and excitement behind Las Vegas emerging as the “New Sports Capital of the World”. Opportunities to win swag and tickets are abundant at this session!
Travel Nevada Closing Reception
Round out your 2019 GGTS experience at the Travel Nevada Closing Reception. It will be a fun and relaxing wind down from the two jam-packed days of the conference, a last chance to cement the valuable relationships made this year, and grab a few selfies with Nevada’s sports teams’ mascots – don’t forget to share them on GGTS social media sites!